My Story

I began my career as a graphic designer, specializing in delivering marketing materials such as business cards, logos, posters, brochures, and eventually, emails and websites. Driven by ambition and a desire to excel in my field, I continuously sought to expand my portfolio by acquiring adjacent skills. From a technical standpoint, I learned HTML/CSS, scripting, and animation. In marketing, I delved into a deeper understanding of content management systems, search engine optimization, and social marketing.

Over time, I came to realize that UX presented the ideal blend of technical and creative challenges to keep me consistently engaged and passionate about my work. In 2014, I completed the Nielsen Norman UX BootCamp, marking a pivotal moment in my career. Since then, I have dedicated myself exclusively to honing my skills within UX, encompassing areas such as user research, analytics, designing for various platforms, and using different design methodologies.

On a personal note, I’m married with three kids and a black lab mix, and I love to travel.

My Skills

Experience Design

I'm committed to a culture of continuous improvement. My design process is based on a double-diamond model and involves user frequent feedback cycles, measured outcomes, and continually iterating on designs to refine and enhance the user experience. I also put a lot of focus on accessibility ensuring that all users, regardless of their abilities, can access and use our products without barriers. I deliver:

  • User flows and sitemaps

  • Customer Journeys

  • Information Architecture

  • Hifi and lofi wireframes

  • Pixel perfect dev-ready assets in Figma

  • User personas

  • Interactive prototypes


Experience Strategy

I can deliver a clear user-centered design strategy and define product vision that aligns with the company's overall goals and can help the team stay focused on delivering a great experience. The artifacts may include things like:

  • Vision / Future state mapping, jobs-to-be-done, prioritization mapping

  • Heuristic analysis, and end-to-end mapping of current experiences, competitive landscape analysis